Cookie Policy
Last updated: 14 October 2026
Cookies and similar technologies (such as local storage) store small pieces of information in your browser. We use them to run the site, to understand how visitors find and use it, and to measure our advertising.
When we ask for consent
If you visit from the European Economic Area, the United Kingdom or Switzerland, analytics and advertising cookies are set only after you accept them in our cookie banner. Before you choose, Google tags run in a cookieless mode that does not store or read identifiers on your device. Visitors from other countries receive analytics and advertising cookies by default and can opt out at any time.
What we use
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| af_geo | Lord's Custom Tailors | Necessary: records your country so we only ask for consent where the law requires it | 24 hours |
| lct_cookie_consent | Lord's Custom Tailors (local storage) | Necessary: remembers your cookie choice | Until changed |
| af_vid, af_sid | Lord's Custom Tailors | Analytics: first-party visitor and session identifiers for our own visit and attribution records | 12 months / 30 minutes |
| af_attr | Lord's Custom Tailors (local storage) | Advertising attribution: the campaign, referrer and ad click id (gclid, fbclid, msclkid and similar) that brought you here | Until cleared |
| _ga, _ga_* | Google Analytics 4 | Analytics: distinguishes visitors and sessions | Up to 2 years |
| _gcl_au, _gcl_aw | Google Ads | Advertising: links visits and enquiries to Google ad clicks | 90 days |
| _fbp, _fbc | Meta | Advertising: measures Meta (Facebook, Instagram) ads | 90 days |
| _clck, _clsk, CLID | Microsoft Clarity | Analytics: session recordings and heatmaps of how pages are used | Up to 1 year |
Managing cookies
Use the Cookie Preferences link in the footer to change your choice, or delete cookies through your browser settings. For how we handle personal data, see our privacy policy.